What’s New
Panini, in collaboration with the WNBA Players’ Association, has confirmed an extension of their exclusive trading card partnership for several more years. Since 2019, Panini has been the creator of WNBA cards within well-known series like Donruss, Prizm, and Select, as well as premium collections such as Flawless and National Treasures. This newly extended agreement, managed by OneTeam Partners, is touted by Panini as the most financially rewarding licensing deal for women athletes. However, specific financial details remain undisclosed.
Panini will continue as the sole producer of WNBA trading cards and will keep offering digital collectibles, including Panini Instant. The company is set to boost its investments in areas like player marketing, product innovation, autograph agreements, and event sponsorships, including the WNBPA Rookie Premiere.
The WNBA has experienced growing interest, partly due to stars like Caitlin Clark, Angel Reese, and Paige Bueckers. The Las Vegas Aces, led by MVP A’ja Wilson, recently clinched the league championship. Panini has already launched the 2025 Donruss WNBA set, with Panini Prizm WNBA and the introduction of Panini Impeccable WNBA on the horizon. More releases are expected but not yet disclosed.
Configuration at a Glance
- Panini continues as the exclusive issuer of WNBA trading cards.
- Recent and forthcoming releases include Donruss WNBA (2025), Panini Prizm WNBA, and the first-ever Panini Impeccable WNBA.
- High-end series such as Flawless and National Treasures have featured WNBA content in recent times.
- Digital offerings persist through Panini Instant and other online avenues.
- Earlier this year, Rookie Royalty boxes showcased high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
Key Inserts & Parallels
- Panini Prizm WNBA: Recognized for color parallels and rookie cards, including the 2024 Caitlin Clark rookie card.
- Donruss WNBA: Features Rated Rookies and a variety of insert sets.
- Rookie Royalty: Offers premium Rookie Patch Autographs for top rookies.
- High-end lines (Flawless, National Treasures): Typically provide low-numbered parallels and premium inserts.
Autographs & Relics
- Expanded autograph arrangements for WNBA players are part of the renewed agreement.
- Rookie Royalty boxes unveiled high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Flawless and National Treasures collections have included premium autograph and memorabilia content.
- Forthcoming products are expected to feature autographs and memorabilia from both rookies and seasoned stars.
Collector Notes
- Panini retains exclusive rights to manufacture WNBA trading cards and digital collectibles.
- The 2025 Donruss WNBA is already available; Prizm and Impeccable WNBA are on the way.
- Rookie Royalty boxes marked the introduction of high-end Rookie Patch Autographs for Caitlin Clark and Angel Reese.
- Panini continues to invest in product innovation, player marketing, and autograph deals.
- No print runs, odds, or specific serial numbering were revealed in the announcement.
- Designs differ by product line, with Prizm noted for parallels and Donruss for Rated Rookies.
- Additional WNBA releases are anticipated but not yet announced.
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