On June 10, 2024, the city of Boston witnessed the grand unveiling of the latest creative fusion from two industry giants, Reebok and Panini America. This collaborative endeavor marks a tribute to the legendary NFL figure, Emmitt Smith, through an exclusive collection comprising specialized sneakers and sports cards. The partnership between the esteemed brands traces back to their successful initial venture, showcasing a blend of iconic footwear with the collectible charm of trading cards, prominently featuring the popular Prizm brand in their repertoire.
The lineup of this exceptional collaboration boasts updated versions of the revered “Preseason ’94” alongside Smith’s very own signature model, the “ES22.” Additionally, the collection includes a trendy “Preseason” apparel line, offering a range of fashion pieces priced attractively between $40 and $80, suitable for enthusiasts and collectors alike.
Emmitt Smith’s association with Reebok dates back to the year 1993 when he lent his endorsement to the brand’s “Preseason” line of turf shoes. This partnership evolved with the launch of Smith’s distinctive ES22 signature model in 1996, characterized by its innovative design tailored to complement Smith’s athletic prowess on the field. In 2009, Smith’s collaboration extended to Panini America, coinciding with the introduction of the acclaimed “Prizm” sports card brand in 2012, renowned for its glossy opti-chrome finish and coveted collectible inserts.
The collection introduces three distinctive sneaker designs, each incorporating elements inspired by the Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: This adaptation features a blend of purple, white, and black tones with a high-quality leather upper and detailed Prizm-themed accents, available for purchase at $120.
2. Preseason ’94 “Gold Prizm”: Boasting a striking gold color palette, this model offers premium enhancements mirroring the elegance of Panini’s Gold Prizm cards, priced at $140.
3. ES22 “Color Blast”: Priced at $200, this edition in white patent leather showcases a vibrant midsole and Prizm detailing, drawing inspiration from Panini’s exclusive “Color Blast” cards.
Moreover, each acquisition of the “ES22 Color Blast” model will include a special edition Emmitt Smith trading card created by Panini x Reebok. These unique cards feature designs paying homage to Smith’s illustrious career, alongside an array of rare card parallels, adding an extra layer of exclusivity to this already special collection.
The global availability of the “Reebok x Panini Prizm Preseason” collection, a harmonious blend of sports legacy and contemporary collectibility, is set to commence on June 14, 2024, accessible through Reebok.com and select retailers worldwide. This launch follows the resounding success of their earlier collaboration with basketball icon Allen Iverson in 2022.
With an extensive range of sneaker and card options, including a variety of limited-edition variations and exclusive inserts, the Emmitt Smith collection brings forth a unique opportunity for fans, collectors, and enthusiasts alike to own a piece of NFL history and style.
In a blend of sport, fashion, and collectibles, this exclusive collaboration between Reebok and Panini America pays tribute to the illustrious career and legacy of Emmitt Smith, offering fans a chance to engage with his story through a unique and stylish collection that seamlessly merges past and present, tradition and innovation.