Formula 1 has once again sealed the deal with Topps, ensuring that fans and collectors of the prestigious racing series can get their hands on exclusive trading cards and stickers for the foreseeable future. This renewed partnership solidifies Topps’ position as the official trading card licensee for Formula 1, a role it has proudly held since 2020. With this renewed agreement, the collaboration between Formula 1 and Topps will continue to bring joy to enthusiasts with its range of collectibles featuring drivers from Formula 1, Formula 2, and Formula 3.
Fans can rest assured that their favorite drivers and teams will be commemorated in these collections, making it an exciting time for collectors. The partnership also includes Topps’ involvement in various 2024 FIA Formula One World Championship Grands Prix events, starting off at the Austrian Grand Prix. This presence at events not only adds to the thrill for attendees but also allows them to get their hands on exclusive trading cards, adding a touch of uniqueness to their collections.
Emily Prazer, Formula 1’s Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, expressed their delight at the renewal of this partnership. They highlighted how this collaboration plays a vital role in engaging a wider audience and bringing fans even closer to the world of Formula 1 by offering them these one-of-a-kind collectibles. While the specific duration of the deal remains undisclosed, the focus is undoubtedly on enhancing the overall fan experience through special products and exciting programs.
The continued collaboration between Formula 1 and Topps signifies a commitment to providing fans with high-quality collectibles that celebrate the beauty and excitement of the sport. Whether it’s showcasing the skills of top drivers or immortalizing iconic racing moments, these trading cards and stickers offer a tangible connection to the heart of Formula 1. As the partnership evolves, fans can look forward to more innovative products and engaging experiences that reflect the dynamic nature of the racing world.
With Topps at the helm of creating these unique collectibles, Formula 1 enthusiasts can anticipate a fresh wave of offerings that capture the essence of the sport in every card and sticker. The partnership’s renewal cements the bond between Formula 1, Topps, and fans, ensuring that the thrill of the track is not just limited to race days but can be cherished and shared through these special collectibles. As the engines rev up for another season of exhilarating races, the trading cards and stickers from Topps will undoubtedly add an extra layer of excitement for fans and collectors alike.